Creative Business Curriculum

The curriculum of the Applied Bachelor of Creative Business Program consists of six fields of study
which are implemented through 41 courses, as follows:

• Creative and Innovation Management (core criteria)
• Digital Technology (core criteria)
• Product Design and Creation (core criteria)
• General Management (general criteria)
• Language Skills (general criteria)
• Character Education (UNPAR’s distinct value)

To view the list of Compulsory Courses, click here.
To view the list of Elective Courses, click here.

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Compulsory Courses

Semester 1

Course	SKS
Creativity and Innovation Management	3
Creative Industry	3
English I	3
Introduction to Multimedia	3
Public Speaking	2
Civics Education	2
Indonesian Language	2
Logic	2

Semester 2

Course	SKS
Business Process Management	3
Website Design Lab.	4
Critical Thinking	2
English II	2
Multimedia Production Lab.	3
Creative Writing Lab.	2
Pancasila Education	2
Basic Ethics	2

Semester 3

Course	SKS
Communication and Leadership	3
Business Finance	3
Introduction to Programming Language Lab.	2
Product Design I	2
Product Design Studio I	1
Negotiation Skills	3
Introduction to Artificial Intelligence (AI) Lab.	2
Catholic Religion / Phenomenology of Religion	2
Aesthetics	2

Semester 4

Course	SKS
Data Visualization Lab.	2
Business Data Analysis	2
Business Data Analysis Lab.	1
Digital Design Practicum	2
Financial Management I	2
Financial Management Lab.	1
Branding	3
Product Design II	2
Product Design Studio II	1
Digital Marketing	3
Elective Course (1)

Semester 5

Course	SKS
Digital Content Production	3
Digital Content Production Lab.	2
Financial Management II	3
Market Research	3
Intellectual Property Rights	2
Industrial Psychology	3
Elective Course (2)

Semester 6

Course	SKS
MBKM / Industrial Internship	20

Semester 7

Course	SKS
Creative Entrepreneurship	14
Final Project	6

Semester 8

Course	SKS
Creative Works Exhibition	2

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Electives

Course	SKS
Mandarin Language	3
Korean Language	3
German Language	3
French Language	3
Japanese Language	3
Game Design Lab.	2
Animation Techniques Lab.	2
Cinematography	2
Cinematography Lab.	2